About The Project
A bold, automotive-inspired identity for a vintage Porsche showroom café. Designed to merge high-performance car culture with a refined, lifestyle-driven café experience.
The Challenge
Create a brand that seamlessly merges high-performance automotive culture with a welcoming café experience, without relying on cliché car visuals or overused racing motifs.
The Approach
I built a brand rooted in speed, precision and heritage, using bold typography, racing-inspired shapes and a refined colour palette.
❋ LOGO CONCEPTThe custom lettering merges into a continuous form, subtly referencing the shape of a racetrack.
The “4” draws inspiration from vintage Porsche wheel forms, introducing a refined automotive reference that adds depth and authenticity to the identity.
❋ A simplified extraction of the identity, designed for versatility across applications.
The form retains the sense of motion and direction, ensuring recognisability at smaller scales while maintaining the brand’s performance-driven feel.
The Result
A distinctive brand identity that positions 45 Fuel as more than just a cafe, but a destination for car enthusiasts and a lifestyle-driven space.
The system is designed to be bold, recognisable and highly adaptable across physical and digital touchpoints, supporting future growth and brand consistency.